How would you define the road to success for a product, service or business idea? We all are in love with our ideas. Ideas are great but are the consumers going to like your product and pay for it? The shortest way to the right idea for an excellent product is Design Thinking. Start from the customer’s need or desire, define and ideate. Understanding your user’s needs or problems will create solutions, feasible and viable, so you can move on to building your Lean Startup.